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Sales Manager Aurélie Sonck

Sales Manager Aurélie Sonck

12 september 2022 in Salon Business Tips

7 min reading time

People of ProNails, Salon Treasury

You, our nail stylists and ambitious entrepreneurs, are what ProNails is all about. We continue to develop our brand for you. Because of you, salon customers return home with a blissful feeling. To inspire you we love to share 2 success stories of professionals like yourself, both of them women who have grown strongly in their beauty business in recent years. #strongwomen

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On the website of Treasury Antwerp it states: Because you deserve it ... Take time for yourself! Giving a beauty service and making your customers feel better in their own skin, that's what it's all about, right? ManagerVicky (44) and daughterJessica (21) run a successful ProNails Premium Salon in the heart of Antwerp. Both have their own expertise (nails, hair, eyebrows, eyelashes). Since April, Vicky can also call herself the second runner up for Miss Wellness Beauty: she proudly represents the beauty sector!

Why do you choose to work with ProNails ?

Before I took over the business in 2019, I worked with different brands. I thought that was terrible! I wanted to continue with just one brand, my favourite, ProNails, because it is a top brand with products of excellent quality, it’s classy and above all: it’s Belgian. On top of that I prefer to work with a real partner who offers a total range for nails, both manicures and pedicures, and is not just a 'supplier'. And that's where I found the perfect match in ProNails.

Do you also sell products and why?

We have our own webshop and since the lockdown it got a boost. We see our online store as an extension of our services. We no longer offer salon services with LongWear nail polish, for example, but since the demand for these remained high, we now sell the lacquers through our webshop. The pedicure products for at-home use are also very popular!

You are present on the booking website Treatwell, is this an added value?

I only recently started doing that again, mainly to promote our barbershop. Because we also mention gel nails, manicures & pedicures, I notice that new bookings are coming in especially for that. That's a bonus! To avoid no-shows, I always ask for a deposit. My customers understand this, they are used to doing this. This way, we as a business owner have a safety net.

Why are both you and your customers so satisfied with the BFLEX Gels?

Because they are so flexible and vegan and contain no harmful ingredients. I always pay close attention to the ecological aspect of all my products. And I always suggest the BFLEX Gels to nailbiters!

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ProNails favourite products

What tip would you like to give to a starting stylist?

Never give up! Persevere, even if it doesn't work out well in the beginning. Keep practicing because standing strong and keeping up is the message. You will regret it if you give up. Our job is so beautiful! The social contact, the creations you can make. Being a beautician is really a dream job for me!

Sales Manager Aurélie Sonck

About the author

Sales Manager Aurélie Sonck

Hello, I am Aurélie, Sales Manager Belgium at ProNails, and together with our Belgian team of passionate professionals and experts, we make sure we can deliver on our promise every day: to be a true partner for beauty professionals like you! Day in, day out, we are there for you so that you can build a successful business with highly satisfied and loyal customers. Discovering what you and your colleagues need and then working on it together, that is what I like doing best! 

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